Brylcreem

GTMS was brought on board to design a touring sample stand for the promotion of Brylcreem's new range of hair products for men.

 

The stand needed to be simple enough so that a three-person crew could set it up in under three hours in addition to featuring plasma screens to show sport footage and product information. Gaming stations were also specified to entice male passers-by to the stand.

 

The Brylcreem sampling campaign was backed by a competition where participants could win once in a lifetime opportunities including VIP tickets to an England international cricket match.

 

GTMS put a 2.5m diameter x 2.4m high circular central unit in place to house two plasma screens and to act as a store room. The construction ensured the set up was quick and suited the island site locations in shopping centres.

 

An LED sign on the top of the stand conveyed the competition mechanic and also informed punters of the prizes.

 

Playstations and gaming bean bags were set up so men could play games whilst waiting to be shown the product samples. The coffee tables were also used as completion entry booths for the competition slips.

 

GTMS also built sampling stations where experts explained how to use the products and the top of the station spun around to reveal a mirror so that men could see themselves being pampered.


The tour ran from 9 January-14 February and visited the Trafford Centre, Bullring, Westfield Derby, Bluewater, Meadowhall and Centre Milton Keynes.