Dewars

GTMS were approached by Avantgarde to produce a sampling kit for the premium Scottish whisky brand Dewar's. The 3D kit was designed by Avantgarde for the Middle Eastern markets.

The Dewar's brand story is naturally rooted in travel through the Dewar's founder's son, Tommy Dewar. Tommy Dewar undertook a famous & pioneering global travel expedition in 1898 when he visited 26 countries in 2 years to personally promote his whisky and its unique Double-Aged taste.

The kit was designed to depict the traditional Victorian leather and bound suitcases with gold clasps, corner detail and leather straps. The cases were designed to house lights, ipads and a 32inch touch screen.

GTMS collaborated with skilled local suppliers to achieve the final project, using cabinet making, upholstery, laser engraving and brought in specialist case fixings from the US. The challenging project had to be fire rated and suitable for airport activity and was achieved from start to finish in a record 2 weeks.

This was the first kit to be produced and will be setting the standard for future Dewar's projects to roll out Worldwide.